Moser Roth Vegan Blonde Chocolate Bar 100 g: A Golden Plant‑Based Indulgence
Introduction
The Moser Roth Vegan Blonde Chocolate Bar 100 g is more than a sweet snack—it’s a beloved treat that has captured the hearts (and tastebuds) of vegan chocolate lovers across the UK and beyond. A rare gem in the plant-based confectionery world, this bar offered a creamy, caramel-like experience with ethical and organic credentials to match. In this article, we’ll explore the origins, ingredients, appeal, the community’s reaction to its discontinuation, and its place in the evolving world of vegan treats.
1. Brand Heritage: Who Is Moser Roth?
Moser Roth is a storied German chocolate brand with roots dating back to the 19th century. Initially established in Stuttgart, the title Moser‑Roth was built up in 1902 and got to be the biggest chocolate maker in the locale by the mid-20th century Wikipedia. Today, the brand is managed by August Storck, and Moser Roth serves as Aldi’s premium chocolate label, made in Germany Wikipedia.
2. What Makes the “Moser Roth Vegan Blonde Chocolate Bar 100 g” Special?
Ingredients & Composition
According to Aldi’s official listing:
- Natural sugar
- Organic rice powder (28%) [rice syrup, rice flour, rice starch]
- Organic cocoa butter (27%)
- Organic almond paste (5%)
Organic lecithin (soya) as emulsifier
Organic flavouring and salt ALDI
This results in a creamy, sweet bar akin to “blonde” or “white” chocolate—but entirely vegan and plant-based.
Nutritional Snapshot (per 100 g):
- Energy: 2284 kJ / 547 kcal
- Fat: 31 g (saturated: 17 g)
- Carbohydrate: 65 g (sugars: 33 g)
- Protein: 1.6 g | Salt: 0.21 g ALDI
3. Community Passion: Acclaim & Affection
This bar wasn’t just another chocolate—it became a cult classic among vegans:
- One Redditor declared:
“And the Blonde chocolate tastes like Milkybar! So good! … Reminds me of Caramac.” Reddit - Another said:
“The Blonde one is amazing, ate so much over Christmas.” Reddit - On seeking out the chocolate, a fan lamented:
“It’s a few of the most delightful veggie lover chocolate I’ve found and so sensibly priced!” Reddit - The agreement was clear: this was vegetarian chocolate done right—affordable, rich, and nostalgic.
4. Discontinuation & Devastation
Despite its popularity, Aldi discontinued the Moser Roth Vegan Blonde Chocolate Bar—triggering widespread disappointment:
- Plant Based News reported the discontinuation and Aldi’s apology to fans The Sun.
- The Sun echoed this sentiment, noting the chocolate was “literally the best chocolate ever,” and across social media, shoppers pleaded: “please bring it back” The Sun+1.
Reddit threads are awash with sadness and frustration:
“I emailed Aldi and they replied saying it was discontinued but it’s going to return.” Reddit
Another user suggested stock irregularity may have contributed:
“Whenever I went to Aldi this one was often all gone… So Aldi discontinued all of them.” Reddit
5. Why Did Aldi Axe a Fan Favourite?
Product discontinuations are often rooted in broader business decisions. As Aldi said upon axing it:
- Product ranges are continually reviewed based on consumer demand, regulatory changes, and cost dynamics The Sun.
While disappointing, this isn’t unique in the vegan space—newer competitors and shifting trends often lead to iterative lineups.
6. Legacy & The Market Today
Though discontinued, the Moser Roth Vegan Blonde Bar’s influence continues:
- It set a high standard for affordable plant-based chocolate, offering both taste and ethical ingredients.
- For many, it bridged a gap: delivering “white” chocolate sweetness without dairy or guilt.
- Its memory lingers—many vegan communities are still sharing recipes and discussions inspired by it.
Meanwhile, the vegan chocolate market is growing, projected to reach $2 billion by 2030, with mainstream brands like Nestlé, Galaxy, and Lindt launching plant-based versions The Sun.
Conclusion
The Moser Roth Vegan Blonde Chocolate Bar 100 g captured something rare—a blend of nostalgic flavor, vegan ethics, and affordability—earning a devoted following. Though it’s no longer on shelves, its legacy endures as a benchmark for plant-based confectionery excellence. If you loved it, you’re not alone—countless fans still reminisce, hope for its return, and continue searching for a worthy replacement that offers the same golden touch.
Let me know if you’d like help exploring similar vegan chocolates or uncovering other hidden vegan gems!
